People over age 50 earn more than half of the discretionary income in the United States, spend 0 annually, and control a majority of the nation's assets. And every eight seconds, another baby boomer turns 50.
The generation's frontrunners are Leading-Edge Baby Boomers, who were the founders of modern youth culture and adroit consumers of yuppie materialism. These early Boomers have proven that they don't just occupy life stages—they transform them. Now this influential generatio
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