Marketing to Leading-Edge Baby Boomers

Americans born between 1946 and 1955 are ready to shatter traditional assumptions about early retirement. Their journey into the Golden Years will be groundbreaking. Called Leading-Edge Baby Boomers, this forceful segment has over 0 billion in spending power and today controls a significant percentage of the nation's assets. Even more staggering is an unfolding demographic truth: more than 30 percent of Americans will be over 50 by 2010. Brent Green, an experienced counseling therapis


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