BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman

Foreword by Paco Underhill

With Baby Boomer women spending well over a trillion dollars a year on goods and
services, the days of women 40+ being ignored by marketers are numbered.
Overthrowing stereotypes of aging, the groundswell of awareness is no less than a
marketing revolution.

BOOM is a comprehensive guide to identifying, reaching and influencing Baby Boomer
women. The book features insights and case histories from 40 top marketers, includin


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