Sabtu, 14 Januari 2012

Marketing to Seniors: Second Edition Reviews




Marketing to Seniors, Second Edition, is designed to take the reader through the typical steps of developing a marketing plan, researching the market and how to advertise and sell to your target market. More than that, this award winning book covers granting credit to senior customers and the associated marketing challenges this presents. Most significant of all, however, the book introduces a concept necessary to a full appreciation of the senior market - that of the extended senior customer. T


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