New revised edition! In just six years, 30 percent of the U.S. population will be over age 50. Even today the over-50 segment has 0 billion in spending power and controls a majority of the nation's assets. The generation's frontrunners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. They have never been shy about applauding brands when products meet their astute expectations. This essential marketing guide presents stimulating chapters that will
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