Baby Boomers and Their Parents

The lifestyles of tomorrow's retirees--specifically those of baby boomers--are not likely to be similar to those of today's retirees, according to George Moschis, PhD whose Center for Mature Consumer Research at Georgia State University has been studying mature consumers for 20 years. This new book by Moschis and his colleague, Dr. Anil Mathur, details the differences and similarities between the attitudes and lifestyles of baby boomers and their parents, based on years of surveys. Bab


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