Generation Ageless: How Baby Boomers Are Changing the Way We Live Today . . . And They\'re Just Getting Started Reviews

Baby Boomers may be the most famous generation ever to exist. The cohort of those born between 1946 and 1964 changed everything about marketing. Attempts to understand them in the 1960s provoked terms like the Generation Gap and gave birth to marketing as we know it. This ground-breaking Yankelovich study will transform and expand our understanding of the Boomer generation as they reach their majority. With the first Boomers reaching 60 this year, they have become the dominant generation. Boom


Read More ...