The market is saturated with resources concerning Baby Boomers and senior citizens. But what about the new, rising generation, the eleven to twenty-nine-year-olds, who will soon be the leaders and molders of our nation? Until recently, virtually no research has been compiled on this age group. As George Barna notes, "Given the unique challenges and significance of the Baby Busters to marketers, educators, minister, and policy makers, it is nothing short of amazing that we have all but ignored
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